OWN Canada moves into “Million Dollar Neighbourhood”

OWN Canada moves into “Million Dollar Neighbourhood” (by Emily Claire Afan, Realscreen, August 9, 2011)

Production on docureality series Million Dollar Neighbourhood, the first original Canadian show to air on OWN Canada, is set to kick off next week, with a premiere slated for January 2012.

The 10 x 60-minute series from Vancouver’s Force Four Entertainment is set in Aldergrove, B.C., where a community is charged with increasing its collective net worth by CDN$1 million in 10 weeks. One hundred families will work together to up their average net worth by $1,000 each week.

“We’re trying to find something that will be relevant six months down the road,” explains Vibika Bianchi (pictured), Corus Entertainment VP of original programming for lifestyle, reality and factual entertainment.

Million Dollar Neighbourhood has such a strong connection to the overall message of the network. It explores the power of community and that’s a theme that I believe is strong in the mind of our U.S. partners, and felt like a lasting fit.”

Budget for Canadian productions has been limited thus far, Bianchi says, but the “goal is to have as many as we can possibly afford.” OWN Canada launched in March of this year in over six million homes, and is available in Canada through a license agreement with OWN: Oprah Winfrey Network.

Corus will announce around four new Canadian series for OWN this year, with the hope of increasing that to 50% in the next year.

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