Marche International des Programmes de Television Picks (MIPTV) 2012: Million Dollar Neighbourhood

(Staff, Real Screen)

 

When the global recession of 2008 hit, factual entertainment programmers sought to create shows that would reflect the financial unease potentially afflicting audiences without depressing the hell out of them. “Aspirational” became the buzz word du jour. Here we are in 2012, and things really haven’t changed all that much – the economy still sucks, and programmers are still looking for ways to depict that reality while entertaining us simultaneously. Million Dollar Neighbourhood, a Canadian format airing on OWN Canada, works in that it shows us real people, the townsfolk of Aldergrove, British Columbia, uniting for a common goal: to raise the collective net value of the community by $1 million. Social experiment fact ent meets financial how-to.

 

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Partners: Force Four Entertainment for OWN Canada, distributed by DRG. Volume: 10 x 60 minutes. Aired: January 2012 (OWN Canada). Rights available: Worldwide, excluding Canada. Copyright © 1997-2012 Brunico Communications Ltd. All Rights Reserved.

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